BluTV's New Landing Pages
Product: BluTV
BluTV, Turkey’s first and largest local subscription video-on-demand service which not only offers a wide range of local and international TV series, movies, shorts and documentaries but also provides live TV broadcasts.
Professional Project
Project Brief & Overview
The primary purpose of a landing page is to encourage visitors to take action. This action is usually related to lead generation or increasing traffic. As BluTV design team, we want to use a landing page to encourage people to explore BluTV, grab a free trial and sign up for BluTV to watch our unique content.
My role for this project ranged from conducting user research to designing user interfaces and prototyping.
Design Process
UX Audit
Conducted an audit in order to gain a better understanding of how the current landing page experience
Site Map
Created a site map to understand how users navigate and behave while using the app
Competitor Analysis
Conducted competitor research by comparing streaming service platforms world in order to understand market trends
Interaction & UI Design
Design visual part of the app,
including interactions
Persona
Created a persona visits BluTV to explore contents and want to subscribe
Prototyping
Create an interactive prototype to validate and refine design decisions at an
early stage in the process
UX Audit
At first, I visited BluTV's landing page and conducted an audit to gain a better understanding of how the current BluTV features, structure, and to identify the experience.
The existing pages of BluTV had old design patterns and branding of BluTV, and its features were not displayed accurately. There were no dynamic category landing pages for genres like movies, series, documentaries, kids, etc. I thought it was difficult for users to discover content with the current structure.
Competitor Analysis
I conducted competitor research by comparing Netflix, HBOMax, Disney+ and others in order to deepen my understanding of the current streaming service market. From the competitor research, I recognized that BLuTV has a market opportunity in Live TV channel services because while many of them do not have it.
Persona
I drafted a user persona in order to see who I'm designing for Deniz, who is a young professional and loves to watch movies, documentaries, and TV channels in his leisure time. Deniz heard BluTV one of his colleagues at work. He comes and wants to explore the BluTV web platform. His main goals are to get information about the service and subscribe to BluTV in the end.
Site Map
I drew out BluTV's landing pages in order to visualize how users can navigate through the website.
Design Concept
I created a design concept dynamic category pages for movies, series, documentaries, kids and rent&watch.
BluTV's Favourite Characters
Find your favourite character and start to watch epic originals, addictive series and movies on BluTV.
Streaming Anytime, Anywhere
Ad-Free subscribers can watch and download top content anytime, anywhere.
BluTV has your favorite stories
See what is offered and can be watched on BluTV
What's more on BluTV
Explore full seasons of exclusive series, current-season episodes, hit movies, BluTV Originals, kids shows, and more.
BluTV Kids World
Contain environment for kids to explore BluTV and makes it easier for parents and caregivers to guide their journey
BluTV Kids is now on Smart TV and Apple TV
See exclusive BluTV kids content on BluTV's Smart TV app and Apple TV
How can we measure success?
We can measure success in the following ways:
-
Number of total page views as well as new page views called unique visitor
-
Number of visitors that leave the landing page immediately or not
-
Average time on page users spend
-
Number of visitors become a paid member (Conversation rate)