Food Delivery App Case Study

Product: Yemeksepeti

Yemeksepeti is a food delivery app that you can find restaurants near you and order your favourite food. Order and receive your food with the best experience.

UX/UI Case Study

Project Overview

Yemeksepeti is the first and most active online food ordering app in Turkey. Ordering food with it is easy now! Select your district, choose a restaurant, add your dishes of choice into the basket, select your payment type and order fast.

The purpose of this case study is to show how can be optimized food ordering process as much as possible, and make it not only convenient but also with a clean UI.

Design Process

Research

Conducted both desktop and user research to cover the whole process

Site Map

Created a site map to understand how users can navigate

UX Design

Designed useful, easy to use, and delightful path and interaction

UI & Interaction

Designed visual part of the app, including interactions

Site Map

Before design, an app, created a site map to understand how the users navigate and behave while they are using it. Below will see a simplified map of the user actions.

Mid-Fidelity Wireframes

Created wireframes to understand the basic structure of an app before visual design. In this phase, showed screens to present content, information, and layout.

Typography & Color Palette

Typography

DIN Pro font is legible and clean. It is used to make the

typography easy to read for all users. It is quite a suitable font to be used in mobile screens.

Colors

Primary Color

Hex: DA3124

Secondary Color

Hex: FF8E33

Text Color

Hex: FF8E33

Visual Design

After the functions and features of the app are decided, continued with visual design. The focus was to add all the necessary elements and improve the process already have.

Yemeksepeti

Home page.

Yemeksepeti is here for you! Order online and deliver your food to your doorstep.